Create bookmark and Q&A answers

Bookmarks

Bookmarks help people quickly find important sites and tools with just a search. Each bookmark includes a title, URL, a set of user-friendly keywords to trigger the bookmark, and a category.

Create a bookmark

1. Go to Bookmarks in the Microsoft 365 admin center.
2. Select Answers, then Bookmarks.
3. Select Add bookmark.
4. Enter a title, URL, keywords, category, and other information. You can see a preview of the bookmark answer at the top of the panel.
5. Select Publish or Save to draft.

Publishing a bookmark immediately refreshes the search index, making it available to users right away.

Review default and suggested bookmarks

Microsoft Search includes several default bookmarks your users may find helpful, including bookmarks for HR, benefits, and password management. To provide high-quality results to your users right away, we recommend you update and publish these default bookmarks. Just add the URL to point to the relevant intranet site. As an example, for the suggested bookmark “HR,” add the URL for your HR department’s intranet site and then publish.

Your users can also suggest bookmarks using the feedback links in Microsoft Search. Their recommendations will appear as suggested bookmarks.

Recommended bookmarks and exclude URLs

To reduce the manual effort required to create bookmarks, Microsoft Search evaluates your organization’s SharePoint links and recommends bookmarks. Search admins or editors can review them before publishing or set them to automatically publish. No setup is needed for recommended bookmarks; they’re enabled and set to auto publish by default.

In search results, recommended bookmarks include the phrase “Suggested for you” before the URL. In the admin center, recommended bookmarks will have an Owner value of “SYSTEM.”

To prevent the recommendation engine from publishing or suggesting a bookmark for a site, exclude the URL. The recommendation engine will never publish or suggest a bookmark for an excluded site or a page within an excluded site. Also, recommended bookmarks will never include URLs found in existing Published, Suggested, Scheduled, or Excluded bookmarks.

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